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Walki is answering to the market's growing demand for materials made from recycled plastics by introducing Lamibel®Recycled, a non-food monomaterial packaging material.

Making the plastics stream become more circular is critical to reduce the use of plastics. It has been particularly challenging to find ways to put post-consumer plastic waste to good use. Walki is introducing Lamibel®Recycled, a non-consumer material that uses up to 70 % post-consumer plastic waste. Typically, non-food packaging products only has between 30 and 50% recycled material, mainly from industrial processes.

 “We transform post-consumer plastic waste into valuable objects, using recycled materials to create high-quality packaging", explains Juan Pedro Hernández, Head of sales South-West, Films & Bags with Walki Plasbel.

2022 02 24 113012The demand for packaging material made from recycled plastics is spurred by the European Commission’s Circular Economy Action Plan, one of the key components of the European Green Deal. It includes a revision of the Packaging and Packaging Waste Directive (PPWD) that seeks to ensure that all the packaging on the EU market will be recyclable or reusable in an economically viable way by 2030.

"Flexible packaging products made from fully recyclable monomaterials like Lamibel®Recycled, will play an important part in achieving the ambitious European goals", says Juan Pedro Hernández.

The post-consumer material used to make Lamibel® Recycled typically comes from three main sources: stretch film for pallet wrapping, PE packaging material, and film used to bundle bottles, cans and Tetra Briks. These products are all collected by certified suppliers from supermarkets, warehouses, shops and so on. They then go through a careful selection process through which the materials suitable to continue into the production process are identified.

Made at Walki Plasbel’s plant in Murcia, Spain, Lamibel®Recycled is primarily used to package non-food household products like toilet rolls, hand rolls and hand towels.

Lamibel®Recycled, being a monomaterial, is also a fully recyclable.

“By being both recycled and recyclable, this material enables a true circular economy."

At Walki, we believe in a sustainable and circular tomorrow. Our mission is to accelerate the world’s transition into a zero waste future in packaging and promote the use of energy efficient materials across industries. Walki’s product solutions are designed to bring value to customers in many different markets; from sustainable materials for packaging applications to energy saving performance materials. Walki is a growing international group organized in three business areas: Consumer Packaging, Industrial Packaging and Engineered Materials, with operations in twelve different countries, both in Europe and Asia. In 2020, the Group’s annual turnover was approx. 355 million euros employing around 1000 people. 

Stora Enso is starting a feasibility study for the possible conversion of an idle paper machine at its Oulu site in Finland for a high-volume consumer board line. On a successful completion of the feasibility study, an investment decision could be made by the end of 2022 with start-up in 2025.

Stora Enso’s strategy is to invest in growth to support the strong, continuous demand for sustainable packaging. This is one of the key strategic focus areas in which the Group is building its market share with both existing and new customers. Stora Enso already holds a leading global market position in this segment. The potential investment in Oulu would target high-quality and low carbon-footprint packaging segments for frozen and chilled food and beverages, as well as for non-food applications such as pharma and cosmetics. The feasibility study will also assess how the conversion could contribute to Stora Enso’s science-based targets regarding operational CO2 emissions.

“This investment would respond to the strong customer demand to replace plastic in packaging. During the study, we will evaluate the profitability of the possible conversion and how to optimise current production synergies to create a modern mega-site at Oulu. In addition to strong demand, we can rely on an experienced team and what we learnt from the first successful conversion in Oulu, which is already ahead of schedule on profitability,” says Hannu Kasurinen, Executive Vice President, Packaging Materials division.

Consumer packaging board productsConsumer packaging board products

Based on full ramp-up, the potential top line sales impact of the conversion would gradually reach an annual level of EUR 800 million. Capital expenditure is estimated to be EUR 900–1,000 million during 2023–2026. The investment would include the conversion of the former paper machine and the sheeting facility. It would also include investments in wood handling, the bleached chemi-thermomechanical pulp (BCTMP) plant, the biomass boiler and the effluent treatment plant.

The increase in pulp wood consumption in Oulu would be approximately one million cubic metres, utilising the volumes freed up after closure of the Veitsiluoto site. With the investment, an estimated 150−200 new employees would be needed, including logistics and maintenance. The investment would also utilise captive chemical pulp, creating a net reduction of approximately 300,000 tonnes in Stora Enso’s total market pulp exposure.

The planned annual capacity of the converted machine would be 750,000 tonnes of folding box board (FBB), coated unbleached kraft (CUK) and liner grades.

Part of the global bioeconomy, Stora Enso is a leading provider of renewable products in packaging, biomaterials, wooden construction and paper, and one of the largest private forest owners in the world. We believe that everything that is made from fossil-based materials today can be made from a tree tomorrow. Stora Enso has approximately 22,000 employees and our sales in 2021 were EUR 10.2 billion. Stora Enso shares are listed on Nasdaq Helsinki Oy (STEAV, STERV) and Nasdaq Stockholm AB (STE A, STE R). In addition, the shares are traded in the USA as ADRs (SEOAY).

Stora Enso and Picadeli, Europe’s leading take-away salad bar company, are introducing renewable formed fiber lids to replace single-use plastics in take-away packaging. The lids are made of PureFiber™ by Stora Enso, and they are plastic-free, recyclable, and biodegradable. The innovation will help Picadeli reduce approximately 120 tonnes of plastic waste annually.  

“Our strategic aim is to grow with sustainable, scalable, and innovative packaging solutions. We do this by supporting strong forerunner brands such as Picadeli in meeting the growing consumer demand for plastic-free and circular solutions. A salad bowl lid is a good example of an everyday single-use plastic item that can make an important difference on climate footprint when replaced by a sustainable alternative,” says Sohrab Kazemahvazi, SVP Formed Fiber at Stora Enso.

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Packaging accounts for 40% of the world’s plastics, most of which are made from fossil oil. The carbon footprint of the PureFiber™ lid is up to 75% lower compared to alternative materials such as plastic or bagasse. PureFiber™ products are produced from wood-based formed fiber using green energy. They contain no plastic, no per- and polyfluoroalkyl substances (PFAS), or any other forever chemicals. The lids provide a good user experience and tightly seal the food inside. The new formed fiber lids will be available for consumers at Picadeli salad bars starting March 2022.

“Food and sustainability have been much discussed in recent years but knowing how to make choices that are both healthy and come with a low carbon footprint is not always easy,” says David von Laskowski, Group CEO at Picadeli. “We work continuously to make tasty, sustainable, and healthy fast food more accessible. Launching the formed fiber lid will further reduce our carbon footprint, supporting our business strategy for sustainability.”

PureFiber™ can be used in a wide range of applications including single-use food packaging items such as plastic-free cups, bowls, clamshells, plates, and lids. PureFiber™ can also be used to replace plastic packaging for other industries, such as in agriculture, electronics, and cosmetics. Formed fiber is a growth business for Stora Enso, and the Group recently announced expansion of its formed fiber production capacity in Europe. The fiber raw material comes from sustainably managed forests.

About Picadeli

Picadeli is a Swedish salad pioneer, driven by the belief that fast food should be food that’s good for you. The idea is simple; through self-served salad bars, democratize healthy food by making it accessible, affordable and appetizing. Since the start in 2009, Picadeli has enabled the grocery retail and convenience stores to offer consumers a fresh and tasty concept and the high-tech salad bars are now to be found in some 2000 stores around Europe and the United States. The company currently has an annual turnover of more than SEK 1.4 billion which represents close to SEK 3 billion in retail value.

Scandicore launches world’s first paper tube lids made with PulPac’s revolutionary Dry Molded Fiber technology. Bridge volumes will be manufactured by PulPac and first art print deliveries with the new lid are estimated to reach consumers this spring. 

Scandicore, one of the Nordic region’s leading manufacturers of sustainable cores and tubes for the manufacturing industry, have together with PulPac, world leader and owner of Dry Molded Fiber, developed a paper lid to perfect the company’s paper tubes. One of Europe’s leading online stores for art prints will be first in line to offer their products in completely plastic free and fiber-based packaging from Scandicore.

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“Safeguarding the environment and the quality of our products, are our primary competitive advantages. The physical strength of the Dry Molded Fiber products, in combination with resource efficiency, where valuable water resources and energy are saved, in addition to significant reductions of CO2, makes this a strategic investment for Scandicore. We have been listening to the market. This solution is heavily asked for by our customer and we are proud to start the journey to support the green and sustainable choice of our customer” says Eva Engström, CEO at Scandicore.

Dry Molded Fiber, invented and owned by PulPac, is a fiber forming technology that can replace single-use plastic with sustainable fiber-based alternatives at low cost. The patented technology is available to converters that set up their own production. To accelerate the shift, PulPac has together with partners developed the PulPac Modula standardized machine platform, now starting to roll out to licensees and available at the PulPac Tech Center for sample and bridge volume production.

“We offer a ‘wheat to bread’ setup, delivering application development, tool making, and sample production to ease the transition to Dry Molded Fiber. In close collaboration with our clients, we develop competitive, and sustainable market ready applications. The paper tube lid is a perfect fit for our technology, and we are happy to partner with Scandicore to bring this unique solution to the market”, comments Sanna Fager, Chief Commercial Officer at PulPac.

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About Scandicore
Scandicore is one of the Nordic region’s leading manufacturers of paper cores for the manufacturing industry as well as a supplier of tubes for consumer market. Contribution of sustainable products with limited CO2 footprint is on the daily agenda of Scandicore as well as a long-term  commitment. Scandicore AB is part of the family-owned industrial group, the Mustad United Group.

About PulPac
PulPac provides the packaging industry with a groundbreaking manufacturing technology for low-cost, high-performance fiber-based packaging and single-use products. By pioneering the technology of cellulose molding PulPac enables their customers to replace single-use plastics with a sustainable and cost competitive alternative globally.

About Dry Molded Fiber
Dry Molded Fiber, invented and patented by PulPac, is a manufacturing technology designed for the circular economy. It leverages globally available, affordable, and renewable cellulose fibers to produce high performance fiber-based packaging and single-use products with highly competitive unit economics. Dry Molded Fiber also saves significant amounts of valuable water resources and energy, resulting in up to 80% lower CO2 footprint compared to alternatives. The process is up to ten times as efficient as conventional fiber molding invented over 100 years ago.

Sonoco continues its investment plan to strengthen uncoated recycled paperboard mill system in U.S. and Canada.

Sonoco, one of the largest diversified global packaging companies, recently announced a significant investment to strengthen its Uncoated Recycled Paperboard (URB) mill system in the U.S., transforming its Hartsville, S.C., corrugated medium machine into a state-of-the-art URB machine.

As part of their investment, Sonoco chose A.Celli Paper for the supply of two new E-WIND® P100 paper rewinders and an R-WAY® automated material handling and packaging system

E-WIND® P100/P100H paper rewinders can be supplied at widths up to 8.4 m (330”), design speeds up to 2600 mpm (8500 fpm) and for basis weights up to 700 gsm (150 lbs/sq ft). 

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The comprehensive A.Celli R-WAY® integrated solution will provide extreme flexibility and productivity both in the handling and packaging of multiple products and in the style of packaging. 

A.Celli’s fully automated AGV (automatic guided vehicle) system will allow for significantly reduced labor, increased workplace safety and reduced damage to both products and mill site structures. In particular, a fleet of four vehicles will automatically manage the transport of the parent rolls from the paper machine to the rewinders, as well as the handling of finished reels to the warehouse.

"We are eager to see the results of this partnership. We are confident in the superior quality of the technological solutions offered by A.Celli in the field of winding, reel handling and packaging,” said Tim Davis, vice president and general manager of Sonoco


Founded in 1899, Sonoco is a global provider of consumer, industrial, healthcare and protective packaging. With annual net sales of approximately $5.2 billion, the Company has 19,000 employees working in approximately 300 plants in 34 countries, serving some of the world’s best-known brands in some 85 nations. The Company was listed as one of Fortune’s World’s Most Admired Companies for 2021 as well as being included in Barron’s 100 Most Sustainable Companies for the third year in a row.

CHANEL has just launched an innovative and eco-responsible approach to beauty combining skincare, makeup and a fragrance mist: N°1 de CHANEL.

Its formulas honor ingredients of natural origin that are renewable and have reduced environmental impact. They contain up to 97% ingredients of natural origin*** without compromising effectiveness, safety or sensory quality. The eco-design packaging includes sustainable Sulapac material, and faithful to the House of CHANEL’s exacting standards, every detail was considered.

2022 02 17 104503The full range of packaging for the N° 1 de CHANEL is eco-designed and includes lids that contain bio-based materials. They are the result of a collaboration that began in 2018 between the CHANEL Fragrance and Beauty Packaging Innovation Department and Finnish material innovation start-up Sulapac.

“The new-generation lid of the N° 1 de CHANEL Cream is made of 90% bio‑based materials from renewable resources: FSC™* certified wood chips that are by-products of industrial side-streams combined with camellia seed shells. It was a genuine technological challenge that has now resulted in several patent-pending** applications. Faithful to the House of CHANEL’s exacting standards, every detail was considered at length including the sensory quality of the material; its resistance to heat variations; the unique sound of the jar closing; how it feels in the hand; and the depth of the matte satin finish engraved with the iconic double C,” CHANEL explains.

It took more than 40 trials before Sulapac’s R&D Manager, Piia Peltola was able to find the right material recipe. “It has been fascinating to see up-close this level of devotion to the brand feel and its environmental impact,” Piia Peltola says. “Our first big task was to innovate a bio-based material that contains by-product camellia seed shells whilst making it resistant to heat and moisture. It was just a concept idea when we started. Camellia is inherently hydrophilic material, meaning it absorbs water strongly. Solving this was a great accomplishment from us, and the first time we have incorporated such ingredient in our packaging material in a bespoke way,” Peltola explains the scope of this collaboration.

“By this example we encourage more companies to choose sustainable packaging materials,” says Suvi Haimi, CEO and Co-founder of Sulapac. “It was fascinating to combine by products like camellia seed shells and FSC™* certified wood chips in this unique packaging material. Now, we have proficiency in also utilizing other side streams without compromising the functionality of the final product. It helps us to reduce the environmental footprint even further,” Haimi concludes.

* Forest Stewardship Council: Wood from responsibly managed, FSC certified forests and other supervised sources.

** Three international patent applications pending.

*** According to ISO 16128 standard.

About Sulapac

Sulapac® is an award-winning, patented, bio-based alternative for conventional plastics. It accelerates a plastic waste-free future with sustainable materials that are beautiful and functional. Like nature. The Helsinki-based company was founded in 2016 by Dr. Suvi Haimi, Dr. Laura Tirkkonen-Rajasalo and Dr. Antti Pärssinen. Its investors include CHANEL and Sky Ocean Ventures. Sulapac was ranked one of Europe’s 100 hottest startups by WIRED UK in 2018, 2019 and 2021, and one of the Nordic startups to watch in 2021 by Sifted, backed by the Financial Times. Join the forerunners. Together we can save the world from plastic waste.

Further information

Suvi Haimi, CEO and Co-Founder
This email address is being protected from spambots. You need JavaScript enabled to view it., +358 44 029 1203

Antti Valtonen, Head of Communications
This email address is being protected from spambots. You need JavaScript enabled to view it., +358 40 729 4793

BASF has achieved a breakthrough in the development of adhesives that do not interfere with the recycling of transport boxes, such as paperboard and cardboard boxes with paper labels coated with Acronal RCF 3705 or Acronal RCF 3706. Both adhesives have been certified by “Papiertechnische Stiftung” (PTS) for this property. PTS is a German research and service institute that supports companies in all sectors in the development and application of modern fiber-based solutions. The institute carries out materials testing for paper and cardboard packaging. “As we work to achieve worldwide climate neutrality, greater circularity and more effective recycling are a must. By developing the recycling friendly adhesives Acronal RCF 3705 and Acronal RCF 3706, BASF has made a decisive contribution towards more sustainable labeling, for example in the logistics sector,” said Uwe Düsterwald, Project Manager, Sustainability in Adhesives, BASF.

  • Acronal RCF 3705 and Acronal RCF 3706 combine good adhesive properties with easy removal from the recovered paper stream during recycling of paperboard packaging
  • Positive effect on recyclability certified by “Papiertechnische Stiftung” (PTS foundation)
  • BASF contributes to a circular economy in the global label and packaging industry

In addition to the automotive and food industries, logistics is another sector with a high demand for pressure-sensitive labels. For several years until today, transport labels have comprised the fastest growing share of the market. This is confirmed by Alexander Watson Associates (AWA) Market Reports such as “European Labeling and Product Decoration 2017” and the “Global Annual Review Labeling and Product Decoration 2020”. This trend has been reinforced by the pandemic in 2020 and 2021 with rapid growth in e-commerce and mail order sales, which currently accounts for almost 15% of the demand for labels in Europe.

By developing new adhesives for labels Acronal RCF 3705 and Acronal RCF 3706, BASF has made a decisive contribution towards more sustainable labeling, as they no longer interfere with paper and paperboard recycling. By developing new adhesives for labels Acronal RCF 3705 and Acronal RCF 3706, BASF has made a decisive contribution towards more sustainable labeling, as they no longer interfere with paper and paperboard recycling.

These innovative adhesives solve a fundamental problem for paper and cardboard packaging recycling. While most of the adhesives used for paper labels interfere with the paper recycling process, the newly developed adhesives are easy to remove early in the process, making it possible to reuse and print recycled paper or paperboard packaging without any further issues.

This solution reaffirms BASF’s commitment to achieving a sustainable circular economy as set forth in the European Union’s Green Deal. By passing the Green Deal, the EU sets the objective of achieving climate neutrality in industry and society by 2050. To help reach this target, BASF became a founding member of the cross-industry coalition CELAB (Toward a Circular Economy for Labels) in 2020. The global network is working on solutions to reduce the environmental impact of the labeling industry and to promote a circular economy for self-adhesive labels in all industries. As Thomas Schiele, Vice President Adhesives, Fiber Bonding and Paper Coating Chemicals at BASF, pointed out, “The constantly growing demand for packaging has made its recyclability a key issue for the packaging industry. Steps need to be taken, not only with respect to the packaging materials, but also the adhesives that are being used. Our innovative adhesive technologies open up completely new possibilities for a working circular economy, both in the packaging industry as well as in many other sectors.”

For additional information about BASF, visit

BASF’s Dispersions & Resins division

The Dispersions & Resins division of BASF develops, produces and markets a range of high-quality polymer dispersions, resins, additives and electronic materials worldwide. These raw materials are used in formulations for a number of industries, including coatings, construction, adhesives, printing and packaging, electronics and paper. With its comprehensive product portfolio and its extensive knowledge of the industry, the Dispersions & Resins division offers its customers innovative and sustainable solutions and helps them advance their formulations. For further information about the Dispersions & Resins division, please visit

About BASF

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 110,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €59 billion in 2020. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at

The boards of Rottneros and Arctic Paper have decided to invest 15 million euro in a moulded fiber tray factory at Arctic Papers premises in Kostrzyn, Poland. The factory will be operated in a separate legal entity and as a 50/50 joint venture, in line with the LOI that was signed by the parties on October 22nd, 2021.

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We are seeing a rapidly growing demand for moulded fiber trays, and we are pleased to announce that we are now ready to move forward with our plan to launch the first industrial scale production of high barrier fiber-based packaging. The collaboration of the two parties combines Arctic Papers favorable location and existing infrastructure with Rottneros technological know-how and will bring benefits to both companies”, said the CEOs of Rottneros and Arctic Paper, Lennart Eberleh and Michal Jarczyński, in a joint statement.

The production of moulded fiber trays will be suitable for high barrier packaging, modified atmosphere packaging with extended shelf life as well as for packaging with lesser functional demands, all based on Rottneros primary fiber. The products can withstand heat and are excellent for ready-made food - both frozen and chilled dishes - which constitutes a rapidly growing market. The start-up of the new factory is planned for the end of 2023.

The investment is expected to amount to 15 million euro and will produce around 80 million trays per year, with an estimated annual revenue of 9 – 11 million euro and an EBIT margin of more than 20 percent when fully operational.

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The joint venture will be a Polish registered company and financed through a combination of bank loans and equity contribution from the shareholders.

Rottneros is an independent producer of market pulp. The Group comprises the parent company Rottneros AB, listed on Nasdaq Stockholm, and its subsidiaries Rottneros Bruk AB and Vallviks Bruk AB with operations involving the production and sale of market pulp. The Group also includes Rottneros Packaging AB, which manufactures fibre trays, the wood procurement company Rottneros Baltic SIA in Latvia and the forest operator Nykvist Skogs AB. The Group has about 316 employees and had a turnover of approximately 2,3 billion SEK in the 2021 financial year.

Finnish Golf Coat Oy is launching a new golf ball packaging that, when empty, takes on a second life as an insect hotel. The innovative packaging is a result of a co-creation workshop organised by Metsä Board, part of Metsä Group. The workshops are part of Metsä Board’s 360 Services that cover the whole packaging value chain by utilising the state-of-the-art Excellence Centre in Äänekoski, Finland. The design of the golf ball packaging was a collaboration involving a packaging design agency, Metsä Board's own packaging design team, the packaging manufacturer and Metsä Board's technical service.

“The packaging is an excellent example of how teamwork can create something totally new. In 2021 we organised 36 virtual workshops with our customers and partners. The process concentrated on improving the current package whilst creating something completely new, like this insect hotel”, says Gunilla Nykopp, Customer Experience Manager from Metsä Board’s packaging design team.  

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When empty the packaging can be turned into an insect hotel providing shelter for bugs and larvae thanks to separate parts made of paperboard included in the cover. The packaging was manufactured by PackageMedia Oy, part of Pyroll Packaging using MetsäBoard Pro FBB Bright folding boxboard.

Metsä Board

Metsä Board is a leading European producer of premium fresh fibre paperboards. We focus on lightweight and high-quality folding boxboards, food service boards and white kraftliners. The pure fresh fibres we use in our products are a renewable resource, traceable to origin in sustainably managed northern forests. We are a forerunner in sustainability, and  we aim for completely fossil free mills and raw materials by 2030.

Together with our customers we develop innovative packaging solutions to create better consumer experiences with less environmental impact. In 2020, our sales totalled EUR 1.9 billion, and we have about 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.

Metsä Group 

Metsä Group leads the way in the bioeconomy. We invest in growth, developing bioproducts and a fossil free future. The raw material for our products is renewable wood from sustainably managed northern forests. We focus on the growth sectors of the forest industry: wood supply and forest services, wood products, pulp, fresh fibre paperboards, and tissue and greaseproof papers.

Metsä Group’s annual sales is approximately EUR 5.5 billion, and we have around 9,200 employees in 30 countries. Our international Group has its roots in the Finnish forest: our parent company is Metsäliitto Cooperative owned by 100,000 forest owners.  

Packaging Innovations and Empack will return to Birmingham’s NEC on 25 and 26 May 2022. The show represents a red-letter day for packaging professionals, as it will showcase the latest developments in innovation, design, and technology. This year, the show programme will include a variety of exciting features, including The £10 Billion Debate, Sustainability Trail, Innovation Showcase, Ecopack Challenge, and an in-depth, free to attend seminar programme.

Renan Joel, Divisional Director at Easyfairs, explains what visitors to the show can expect, and why it is an unmissable event for packaging professionals across the entire supply chain.

  1. Where else to start but the rearranged date? Why was the show moved from February to May?

It was a really tough decision to move our NEC show, especially as there was no event last year due to the pandemic. But, as the UK’s flagship packaging event, it was important to us that visitors and exhibitors felt safe whilst at the show. We decided the best way to ensure this was to delay until May, when the country would be better prepared to house large events like ours.    

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  1. Will sustainability remain a key theme at the show?

Absolutely! Sustainability is one of the hottest topics within the industry at the moment as we continue to navigate a post-pandemic world of packaging. With this in mind, we have introduced a new feature to the show for 2022 – The Sustainability Trail. This will provide visitors with the chance to discover the eco-stars of the industry, all of whom will be showcasing a series of panel-approved concepts designed to shape the future of packaging. It shouldn’t be missed.

As always, sustainability will also be a key focus on the show floor, with many of our exhibitors taking proactive steps to create solutions that are effective but don’t cost the planet. Indeed, many have committed to reducing their use of virgin materials, improving recyclability, and cutting down on waste. Others are creating brand-new materials that are environmentally friendly.

  1. Can you tell us more about what’s new for 2022?

Of course! We’re really excited to bring The £10 Billion Debate to Birmingham following its incredibly successful launch at the London show. The session will put government initiatives on packaging under the microscope, including proposed plans for a deposit return scheme. I can’t wait to continue the discussions in Birmingham.

We also have some exciting things in the works, but I am not allowed to unveil them just yet. Stay tuned though.

  1. Will visitors be able to get involved at the show?

We always try and keep our features and sessions interactive, and 2022 is no exception. Our popular Innovation Showcase is back, showing off the latest ideas and innovation from across the packaging sector. Visitors can vote for their favourite innovation, with exhibitors competing to win the title of ’Most Innovative Pack’. I can’t wait to see the fresh ideas entrants will come up with this year!

The popular Ecopack Challenge returns to the show after a short hiatus, presenting visitors with an interactive Dragon’s Den style contest. The challenge will see a handful of sustainable creators pitch their ‘green’ ideas to a panel of experts, led by Ocado, live at the show.

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  1. Clearly, one of the main goals of the show is to give visitors access to the most innovative minds in the industry. What can visitors expect to see from the experts on show?

Our industry-leading seminar programme has been designed to offer our visitors tangible advice that they simply wouldn’t be able to get anywhere else. We have some of the biggest names in the industry already signed up, including Ocado, OPRL and HP, with more to be announced soon!

For 2022, we have three stages. The first is The Empack stage, and this will focus on manufacturing, processing, and logistics where discussions will range from energy efficiency to robotics. On the other two stages, some of the brightest packaging minds will share what they expect from the year ahead, discussing trends, formats, and graphic developments.

No matter which area of packaging you are interested in, our programme really does have something for everyone!

  1. Suppose a visitor has a particular packaging query, where would they go for help at the show?

We’re delighted to announce that our Packaging Consultancy Clinic will return to the NEC in May. This part of the show allows guests to book a slot with a packaging expert, who will analyse their packaging and answer any burning questions they might have. Whether the query relates to design, shipping, innovation or the supply chain, our experts will be on hand to provide guidance on how to realise their packaging dreams!

To register to attend Packaging Innovations and Empack NEC 2022, please visit the registration page. For any further information, please visit the Packaging Innovations and Empack NEC 2022 website or contact the show team on +44 (0)20 196 4300 or This email address is being protected from spambots. You need JavaScript enabled to view it..

About Easyfairs

Easyfairs organises and hosts events, bringing communities together to visit the future.

We currently organise 200 face-to-face events in 14 countries (Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and manage eight event venues in Belgium, the Netherlands and Sweden (Antwerp, Ghent, Mechelen-Brussels North, Namur, Gorinchem, Hardenberg, Malmö and Stockholm).

We are passionate about “easifying” the life of our customers and increasing the return on investment and return on time for professional communities through our all-in formulas, advanced technology and customer-centric approach. Our digital features and initiatives provide these communities with excellent opportunities to network effectively and do business throughout the year. We listen carefully to create compelling online formats that meet their constantly evolving needs.

The Easyfairs Group employs 600 highly committed talents, deploys the best marketing and technology tools, and develops brands with a strong appeal to our stakeholder communities.

In 2018 Easyfairs was named Belgium’s “Entrepreneur of the Year®” and earned recognition as a Deloitte “Best Managed Company” and a “Great Place to Work”.  For the third year running, Deloitte conferred “Best Managed Company” status on Easyfairs in 2021.

The company is ranked 17th in the list of the world’s leading exhibition companies.

Visit the future with Easyfairs and find out more on

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