A plastic-reducing alternative to potato packaging has been introduced by Finnish Tuorekartano Oy when it recently launched its special potatoes in paperboard packaging. Tuorekartano Oy's premium quality La Ratte potatoes will now be packed in easily recyclable and biodegradable packaging made of a lightweight and durable paperboard produced by Metsä Board, part of Metsä Group. The paperboard is ideally suited to protect the potatoes from damage and sunlight. The small package size will also help to reduce food waste.
"Tuorekartano is a company committed to Agenda 2030 and Commitment 2050 and has set itself clear sustainability targets. Plastic-free packaging, such as La Ratte cartons, is part of these goals. We have already reduced the amount of plastic in our packaging materials by 25%," says Kari Kastari, CEO of Tuorekartano Oy.
The packaging is made of lightweight MetsäBoard Prime FBB EB paperboard, which is made from pure fresh fibres and is suitable for direct contact with food. The dispersion coating of the board improves the moisture and grease resistance of the board, and the packaging can be easily recycled and is also suitable for home composting.
"Environmental issues are important to us, which is why we are constantly improving our operations and production processes to make them more environmentally friendly. It is therefore important that the materials we use are recyclable and suitable for food contact. Metsä Board's paperboard meets our requirements both in terms of the environment and providing excellent printability," says Kalle Hurttila, Production Director at Hurtti-Paino Oy, the producer of the La Ratte packaging.
Metsä Board is a leading European producer of premium fresh fibre paperboards. We focus on lightweight and high-quality folding boxboards, food service boards and white kraftliners. The pure fresh fibres we use in our products are a renewable resource, traceable to origin in sustainably managed northern forests. We are a forerunner in sustainability, and we aim for completely fossil free mills and raw materials by 2030.
Together with our customers we develop innovative packaging solutions to create better consumer experiences with less environmental impact. In 2020, our sales totalled EUR 1.9 billion, and we have about 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
Metsä Group leads the way in the bioeconomy. We invest in growth, developing bioproducts and a fossil free future. The raw material for our products is renewable wood from sustainably managed northern forests. We focus on the growth sectors of the forest industry: wood supply and forest services, wood products, pulp, fresh fibre paperboards, and tissue and greaseproof papers.
Metsä Group’s annual sales is approximately EUR 5.5 billion, and we have around 9,200 employees in 30 countries. Our international Group has its roots in the Finnish forest: our parent company is Metsäliitto Cooperative owned by 100,000 forest owners.