Displaying items by tag: james cropper

Maison Perrier-Jouët, one of France’s most historic and distinctive champagne houses, has partnered with sustainable packaging brand, COLOURFORM by James Cropper, to challenge the norms of luxury. Together they have created an eco-designed gift box that marries beauty with environmental commitment seamlessly in the luxury market.

Crafted from paper pulp and vine shoots, the Belle Epoque Cocoon has been designed for the champagne house’s vintage cuvees Perrier-Jouët Belle Epoque and Perrier-Jouët Belle Epoque Rosé.

The vine shoots are recovered after pruning at the end of winter, ensuring that this naturally derived agrifibre is given a second life and that the packaging is both recyclable with other paper products and circular in design. The upcycled vine shoots also provide a beautiful coloured speckled aesthetic to the finished gift box.

The box perfectly envelops the Perrier-Jouët Belle Epoque bottle, enhancing its shape. Offering a unique design profile with a pleasing sweep producing an organic and natural feel, only the golden cap crowning the champagne is revealed which is showcased by a small petal-like collar. With an enchanting minimalist elegance, the emblematic Art Nouveau inspired anemone of the Perrier-Jouët house is subtly conveyed through the intricately sculpted floral decoration which beautifully fades out at the packaging edge with a double-deboss.

In addition to its featherweight of 49 grams, which is 93% lighter than the previous gift box, the Belle Epoque Cocoon wrap doesn’t include any varnish or glue. It is designed with only two natural materials, paper pulp prepared from FSC® approved sustainably managed forests and vine shoots from France. The vine shoots evoke the Champagne region and nod to the house’s passion for nature and art which has been passed down through the generations since the house formed in 1811. James Cropper’s Colourform production uses 100% renewable energy, with the majority of power being generated on site by their own solar and hydro plants.

Richard Dancy, COLOURFORM brand manager, comments: “A beautiful and sustainable solution that delivers the essence of the Belle Epoque brand through this luxury packaging. The high attention to detail behind this unique box design has been born from Maison Perrier-Jouët’s close relationship with nature and love of art and natural materials. The wash cut crafted finish is both simple and elegant, and offers up a fine example of circularity and recyclability, adding to the other initiatives that the house of Perrier-Jouët has pioneered.

“By reducing the impact on the environment as much as possible with Belle Epoque Cocoon, Maison Perrier-Jouët is giving meaning to all moments of celebration and has reinvented the codes of luxury.”

The box is varnish free, with a long sleek hinge and fastened with a double locking clasp mechanism it does not require any glue.  The clasp closes with a crisp audible click, lies flat and also features a debossed logo. The presentation is finished with a paper label.

With its rich botanical heritage, Maison Perrier-Jouët has evolved in symbiosis with nature since 1811. In 2020, it began a new model of viticulture, inspired by the cycle of nature, which is in line with the evolution of the brand’s practices over the last decade.  Regenerative viticulture allows Maison Perrier-Jouët to act on the life of the soil, local species and people at the pace dictated by nature. The aim is to pass on to future generations a terroir, capable of adapting to climate change by limiting the influence of human activities on the ecosystem to which we all belong. 

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Audrey Guerin, Packaging Development Manager at Perrier-Jouët, says: “This work represents a fantastic collaboration between the James Cropper and Maison Perrier-Jouët development teams.

“Maison Perrier-Jouët has always been guided by a love of nature. The new sustainable wrap reflects the evolution of this passion, with the house taking sincere, ethical and lasting action to reduce its impact on nature and sustain the environment. 

“The ultra-light creation represents a huge moment for the brand since it marks the goal we set out to achieve of having our entire gift offer eco-designed by 2023. We’re delighted to mark the achievement with such a beautiful design that seamlessly showcases how beauty and sustainability can work together, in the luxury market.”

The house’s vintage cuvees Perrier-Jouët Belle Epoque and Perrier-Jouët Belle Epoque Rosé will initially launch in the US, France and Italy in the Belle Epoque Cocoon wrap.  More than ever, Maison Perrier-Jouët re-enchants the world we share.

About James Cropper

James Cropper is a world-class advanced materials and paper products group, with an operational reach in over 50 countries. Using materials from cotton and wood to carbon fibre the business supports industries from packaging to digital imaging and aerospace with products that are at the cutting edge of performance.

James Cropper is a specialist; providing niche solutions such as materials essential for a hydrogen fuel cell, a bespoke colour and texture for a luxury brand’s packaging or moulded fibre alternatives to single use plastics. 

James Cropper has a rich heritage at the Burneside mill, the company was established in 1845, and respectfully manufactures on this site, in the foothills of the English Lake District. The business is renowned globally for its dedicated responses to custom projects and its award-winning commitment to the highest standards of sustainability.

The Burneside mill location is the official Head Quarters for James Cropper PLC and all associated businesses.

www.jamescropper.com

James Cropper, one of the world’s most innovative papermakers, has partnered with French, family-owned Champagne maker, Rogge-Cereser and French packaging producer, L’Agence Le Sanglier, to create an industry leading example of eco-design in the luxury drinks market.

Using paper from the Rydal Packaging Collection, which unites beauty and sustainability, the minimalist design of the Rogge-Cereser champagne box infuses the art of gifting with environmental responsibility.

Chosen for its excellent credentials in lamination, embossing and creasing, the champagne box marks the first time Rydal paper, respectfully produced in the English Lake District, has been used for Champagne packaging.

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To bring the concept to life, the team of packaging professionals at Le Sanglier used their innovative 'Texturflex' technology to add an overall bubbly textured finish to the case, creating a beautiful back-drop to the signature marque of the Champagne house.

The Rogge-Cereser eco-case is fully recyclable, made with 100% natural fibres from a mix of FSC certified sources.  The minimalist design, using a single material, invites the consumer to celebrate those key moments while caring for the environment - and can simply be recycled after use.  

While aligning closely to Le Sanglier’s commitment to sustainability, the producer chose Rydal paper because it embossed and folded beautifully. Designed specifically for packaging, the paper's inherent surface and tensile strength characteristics ensured that it converted without any cracked edging: a key point for Champagne boxes.

Philippe Aertgeets, CEO, Le Sanglier says: “Merging beauty with functionality is something which consumers shopping for luxury products have come to expect. But, as the world continues to have its eyes on sustainability, consumers are insisting that the products they buy are environmentally and socially responsible.  

“This partnership is a fantastic demonstration of how sustainability can play a part in the Champagne market. With its outstanding print performance and converting characteristics, the Rydal collection is the perfect choice for sustainable wine-maker Rogge-Cereser.”

From the world’s first technology to upcycle used coffee cups, to the industry leading incorporation of used jeans into fully recyclable paper for packaging - transforming waste into beautiful paper is at the core of James Cropper’s FibreBlend Upcycled Technology mission.

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Tricia Hartmann, Luxury Packaging Lead at James Cropper comments: “Our Rydal collection is a blend of recovered fibre and fresh fibre from sustainable forestry sources. Delivering beautiful papers and giving a second life to post-consumer waste is a vital step in the life cycle for paper, today and for future generations.

“We’re thrilled to showcase the extraordinary possibilities of fibre, particularly in a luxury market where there has always been debate over whether sustainability means a compromise on aesthetics. As this design shows, it doesn’t. There are innovations and materials out there which can help brands do better and meet the growing consumer demand for better.”

The experts at James Cropper believe that the perfect balance of paper performance, a sustainable story and visual appeal lives in the unique blend of virgin and recovered fibre.

Each and every brief is unique, which is why FibreBlend Upcycled Technology gives every customer the freedom to choose from our range of papers or create something bespoke; either of which talks specifically to its end use and individual storytelling needs.

About James Cropper

James Cropper is a world-class advanced materials and paper products group, with an operational reach in over 50 countries. Using materials from cotton and wood to carbon fibre the business supports industries from packaging to digital imaging and aerospace with products that are at the cutting edge of performance.

James Cropper is a specialist; providing niche solutions such as materials essential for a hydrogen fuel cell, a bespoke colour and texture for a luxury brand’s packaging or moulded fibre alternatives to single use plastics.

James Cropper has a rich heritage at the Burneside mill, the company was established in 1845, and respectfully manufactures on this site, in the foothills of the English Lake District. The business is renowned globally for its dedicated responses to custom projects and its award-winning commitment to the highest standards of sustainability.

The Burneside mill location is the official Head Quarters for James Cropper PLC and all associated businesses.

www.jamescropper.com

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James Cropper’s Richard Burnett explains why expert blending of upcycled and virgin fibre is the key to connecting the three cornerstones of modern papermaking.

The feverish focus on sustainability in the paper and packaging world is no secret. Neither is it exclusive to this industry. But as we all work on ways to leave little to no trace on the planet, over our shoulder, the need for performance and beautiful design is still very much present. There is no compromising on aesthetics and functionality while we work on circularity. If anything, demand for premium papers which deliver functionality for the converter or printer, and brand experience to the end user is only growing.

How do we deliver on the three cornerstones of modern papermaking…performance, appeal and circularity? It begins and ends with fibre.

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With increasing legislative and consumer pressure on brands to do more for the environment when it comes to paper and packaging; giving waste fibre a second life is a great story to tell. However, we know through our own research and leading industry data that if you consider the carbon footprint, energy usage and water usage environmental indicators, there is no clear advantage or disadvantage to using wastepaper fibre feedstock over virgin wood.[1]

In fact, the majority of the impact for both recycled and virgin paper is attributable to the combustion of fuels for pulp and paper production. However, assuming best in class technology is used, the impacts from virgin and recycled paper are broadly similar.

But what if the reclaimed fibre comes from difficult to recycle, high-volume waste streams which would otherwise end up in landfill or incineration. This was the fate of 2.5 billion single use coffee cups every year until 2013, when James Cropper pioneered the world’s first technology to extract the good quality paper fibre used in coffee cups, and upcycle it into beautiful, premium paper. This is a rich, UK based fibre source, and the responsible thing is it to give it a second, third and fourth life; something our CupCyclingTM facility can do.

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The upside is not only environmental. This is a powerful story for brands to tell their consumers. The concept of circular design is ever present in the consumer mindset; but being able to say that your packaging was once a coffee cup takes it from the conceptual to the tangible. In turn, it garners brand loyalty.

Paper is sustainable by design. With the product cycle for paper encompassing renewable resources and recycling after use, paper truly embraces the principles of the circular economy.  However, it’s also worth noting that a paper cycle based on waste fibre alone is not a viable option, as the fibres degrade in the recycling process and become unusable in papermaking after multiple uses. Fresh fibre from responsible sources is a key element of a healthy eco system, and a balanced stream of fresh and waste fibre is always required to keep the paper cycle working. 

So while the right thing to do is to reclaim waste fibre, virgin fibre is also essential. Perhaps the solution is in variety and fibre blending? And the stats stack up.  A recent independent Life Cycle Analysis report on our Rydal Collection showed the environmental impact of each of the fibre options available in the range. These include 100% post-consumer waste recycled, 40% post-consumer waste (PCW) recycled and 100% fresh fibre from responsible forestry sources (FSC).

What became apparent was that the 40% recycled quality demonstrated more of a balance across the key measures;   

  • 100% PCW option showed least impact in terms of primary energy demand
  • The 100% virgin option showed least impact on freshwater consumption
  • There was no significant difference between the options on carbon footprint

The blended fresh and upcycled quality offers the best balance from an environmental perspective.

But what about appearance? What about the look and feel; the experience of paper which is also crucial to the consumer brand experience? Many believe that aesthetics and performance are best delivered through fresh fibre, since the paper fibres are cleaner and more consistent in quality; they have an affinity to colour and impart attributes such as stiffness and strength. Does the inclusion of reclaimed fibre sacrifice too much?

For us, there can be no compromise. With 175 years of premium papermaking knowledge behind us, we know that expertise in fibre selection and colour application, alongside a bespoke approach to each product, allow us to create paper products which give valuable waste streams a second life while maximising performance and aesthetics.

The fibre mix must be totally aligned to the end use, to ensure the paper quality performs well in subsequent print and conversion processes. For example, choosing only the very highest quality recycled fibre streams (such as CupCycling fibre) minimises issues with cleanliness to the point where we can confidently say that our reclaimed fibre is not just recycled, but upcycled. It is then blended to create something even more beautiful and premium than before.

It is true that some strength properties can be affected with the use of reclaimed fibre; however with 40% inclusion of some carefully selected pre and post-consumer, high strength fibre streams, we have seen excellent performance; further evidence that a blend is best. A great case study for this is our work with Burberry, which uses includes 40% CupCycling fibre for their packaging and retail shopping bags. Not only has this partnership seen 58 million coffee cups upcycled, but the end product is luxurious and robust.

Fibre selection, whether virgin or recycled is crucial in creating premium products which is why James Cropper develops and invests in world-leading technology to develop our own local source of very high quality pre and post-consumer upcycled fibre streams.

With all the evidence which we have to hand, it’s refreshing to conclude, that aesthetics and performance need not be sacrificed at the altar of circularity. It’s just in the blend.

[1] DEFRA - LCA of Paper Supply Systems

Published in Bio packaging

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